Corporate Diplomacy : The Strategy for a Volatile, Fragmented Business Environment

Corporate Diplomacy : The Strategy for a Volatile, Fragmented Business Environment

Description

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.


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Details

Author(s)
Ulrich Steger
Format
Hardback | 324 pages
Dimensions
156 x 238 x 25mm | 630g
Publication date
17 Jan 2003
Publisher
John Wiley & Sons Inc
Publication City/Country
New York, United States
Language
English
Edition Statement
1. Auflage
ISBN10
0470848901
ISBN13
9780470848906